Trust

FindHow, the How-To directory, brings trust back into the equation by focusing on indexing only high-quality How-To's, typically from well-known, recognized brand names or individuals. Many of these sources (often companies, government entities, or educational institutions) have other motives for providing information besides pure profits, and most have trusted, off-line brand name reputations to protect - which encourages them to focus on providing trustworthy and high-quality information.

Success

FindHow's definition of achieving success does not include being successful at unethical tasks; in fact, one could argue that the “success” of an unethical task is really a moral failure, not a success. During the development of FindHow, extensive research of search logs showed that approximately 12% of searches for How-Tos are for topics that, frankly, would violate the standards of almost every community.

Family, School, and Library Friendly

As a result of this analysis, FindHow's founders decided to commit FindHow to providing a “Family, School, and Library Friendly” site, but with open access to information to a degree that is consistent with this vision. The "Family, School, and Library Friendly" seal is a trademark of FindHow and was created to symbolize and communicate this commitment.